REQUIREMENT

Sally's Brook Wilderness Cabins, offering off-grid luxury in Englishtown, Cape Breton, Nova Scotia, sought a strategic social media management approach to enhance their visibility and attract nature-loving travelers. They needed a comprehensive strategy that included creating branded social media posts, both organic and for paid campaigns, to effectively showcase their unique cabins and the breathtaking natural surroundings of Cape Breton. With a focus on highlighting the tranquility and amenities of their wilderness accommodations, Sally's Brook Wilderness Cabins aimed to increase engagement, grow their following, and drive bookings through compelling visual storytelling.

SOLUTION

To meet Sally's Brook Wilderness Cabins' needs, we devised a tailored social media management strategy. We crafted branded social media posts that showcase the rustic elegance of their cabins, emphasizing the off-grid experience and connection with nature. Utilizing platforms like Instagram and Facebook, we implemented organic content strategies to share captivating images, guest testimonials, and local wildlife encounters. Additionally, we developed targeted paid social media campaigns to reach a broader audience interested in eco-friendly travel and wilderness retreats. This approach aimed to boost engagement, raise awareness of Sally's Brook Wilderness Cabins as a premier off-grid destination in Cape Breton, and drive traffic to their booking platform.